Boudin Bakery, Creator of the
Original San Francisco Sourdough French
Bread, Announces
the Opening of "Boudin SF" In
The Village at Corte Madera
New Concept from San Francisco's
Oldest Continuous Operating Business Includes
On-Premise Bakery and Distinct Three Day-Part
Menu
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have discovered the key to the ability
of spicy foods to kill cancer cells.
SAN FRANCISCO (January
9, 2007) - Forklift Brands, the parent
company of Boudin Bakery, established
in 1849 and the creator of the Original
San Francisco Sourdough French Bread,
has announced that the company's newest
venture, Boudin SF, now has a new location
open at The Village at Corte Madera. Located
directly across from Nordstrom, Boudin
SF is open from 8 a.m. to 9 p.m., serving
breakfast, lunch and dinner. The new restaurant
also features extensive take-out and catering
menus, as well as a complete menu just
for kids.
The Village at Corte Madera marks Boudin
SF's second location. The first opened
in July at Costa Mesa's South Coast Plaza
and its menu of convenient, great-tasting
food has proven extremely popular.
Each Boudin SF location features a working
demonstration bakery manned by Boudin's
expert bakers, infusing the restaurant
with the gloriously irresistible aromas
of freshly baked sourdough bread. Visitors
also enjoy Boudin SF's warm, lively and
entertaining décor and the array
of San Francisco art and imagery reflecting
Boudin's more than century-and-a-half
San Francisco heritage.
"Our goal with Boudin SF is to combine
the quality and tradition that Boudin
has represented for more than 150 years
with the needs of today's on-the-go families,"
said Dave Wolfgram, CEO of Forklift Brands
& Boudin Bakery. "Our guests
will experience the sight and aroma of
fresh baked bread as our on-site bakers
mix, shape, score and bake bread all day,
every day. But our sourdough bread is
just the beginning. We've also created
a menu that offers real, distinct breakfast,
lunch and dinner selections, including
hot and delicious breakfast classics such
as French toast and a croissant sandwich
filled with scrambled eggs, tomatoes,
cheddar cheese and choice of bacon or
ham; signature lunch items including the
classic clam chowder in a Boudin sourdough
bread bowl and delicious hand-stretched
sourdough pizzas; and favorite American
dinner classics such as our Crab Macaroni
& Cheese."
Ideal for business professionals, travelers
on the go and busy parents who want a
wholesome yet quick meal for their family,
Boudin SF has an array of fresh and flavorful
meals made with quality ingredients. All
items on the menu are less than $10.
"Boudin SF is a welcoming, fun and
family-friendly restaurant," said
Boudin Co-chairman Lou Giraudo. "My
family has been the steward of the Boudin
tradition for three generations and Boudin
SF continues my father's longstanding
commitment to providing our customers
and their families with wholesome, delicious
foods at a fair price."
Each Boudin SF is home to a portion of
the bakery's "mother dough,"
created by master baker Isidore Boudin
at the start of the Gold Rush from wild
yeast indigenous to only San Francisco's
fog-cooled climate. A key ingredient in
creating the bread's unique dark-golden,
crunchy crust and soft, chewy, tangy center,
a portion of Boudin's original "mother
dough" -- which has been replenished
with flour and water every day for more
than 150 years -- is present in every
loaf of Boudin Original Sourdough French
Bread.
"As we open our first Boudin SF location
in Northern California, we are proud to
note that we've been using the same natural
yeast since 1849," said Co-chairman
Sharon Duvall, "We will continue
to honor the founding principles and Old
World baking traditions that have defined
Boudin over the years, as the creators
of San Francisco's Original Sourdough
French Bread."
Boudin SF in The Village at Corte Madera
is located at the north end of the center,
directly across from Nordstrom. It is
open from 8 a.m. to 9 p.m. daily. For
more information call (415) 737-1849 or
visit www.BoudinBakery.com
About Boudin Bakery
Headquartered in San Francisco, Boudin
Bakery is world-famous for its Original
San Francisco Sourdough French Bread,
which is baked with the same "mother
dough," or sourdough starter, used
since 1849. Born in the Gold Rush, Boudin
Bakery is the oldest continuing business
in San Francisco. Boudin bread can be
purchased at Boudin Bakery, located at
10th Avenue and Geary Boulevard, as well
as at Boudin Bakery & Cafés
located in Northern and Southern California.
In addition to Boudin's signature sourdough
bread, the cafes sell soup in a bread
bowl, hearty sandwiches, salads and sourdough
pizza. Boudin Bakery also offers catering
and operates a gift catalog business.
About Forklift Brands
Forklift Brands is the parent company
to three dynamic concepts in California,
Illinois and Texas: Boudin Bakery, Go
Roma Italian Kitchen and Austin's Park.
Boudin Bakery is the creator of San Francisco's
Original Sourdough French Bread. The Boudin
family of restaurants includes Boudin
at the Wharf in San Francisco, Boudin
Bakeries & Cafes throughout Northern
& Southern California and its newest
fast casual restaurant, Boudin SF. Go
Roma Italian Kitchen, with six locations
in the greater Chicago area, is a rapidly
expanding fast casual Italian restaurant
company. Austin's Park is located in Austin,
Texas and combines the fun of an amusement
park with an all-you-can-eat pizza buffet.
Forklift Brands is headquartered in San
Francisco, California.